Belle Lee - Product Designer

BELLE LEE _ PORTFOLIO _ PRODUCT DESIGNER

Hi, I’m Belle — a San Francisco–based product designer blending user-centered thinking with data-driven strategy. I bring a startup mindset to design, shaped by my past life as an entrepreneur and growth hacker.

[1] Base UI Design System: Multi-brand design system for all of Blizzard and Battle.net

[2] Components in Atomic Design: Designing flexible components following atomic design principles

[3] Battle.net Shop: Product detail page for both new and returning players

[4] Battle.net News: Revamping the news page with improved navigation and customizable templates

[5] Battle.net Blog & CMS: Simplifying blog presentation and plugin design for a headless CMS

[7] MyFoodData: Meal planner app with sophisticated and customizable nutrition data

[8] Idiom: Context-based language learning app for vocabulary acquisition

[6] Momento: AI powered journaling app for new moms to deepen relationship with her child (coming soon)

Let's chat!

I've always admired how thoughtful designs have the power to change our world. From working on product design strategy to sparking delight with a single button, I love working on projects that create extraordinary experiences.

In my previous life, I was a growth hacker, country manager, entrepreneur, architecture student and third-culture-kid. When I'm not designing, you can find me doodling digital arts, outside running, browsing the next baking ideas, or making lists of things - trip ideas/illustrations inspirations/movies and books.