Redesigning homepage Build trust with users
Project
After redesigning the dashboard and nutrition tools, we aimed to better communicate our value and boost signups. The new homepage focused on:
Clearly explaining MFD’s benefits
Building trust in our data sources
Encouraging signups while highlighting features
Role
Product designer
Date
September 2021
Deliverables
Wireframe
High-fidelity design
Illustrations
UX WRITING
Challenge: The current copy didn’t clearly convey the website’s benefits to the target audience.
Solution: We grouped features into three key user-focused goals, presenting them with clear descriptions and illustrations. A consistent tone and uniform terminology help build trust and ensure all users easily understand MFD’s value.
SIGN-UP & LOGIN RATIONALIZATION
Challenge: The current design had multiple pages users needed to navigate to sign up for the site. The lack of visual consistency prevented users from quickly navigating page layouts.
Solution: The signup process has been combined into a single page and the flow has been reduced to a single step. The design system was applied throughout to help train users how to use the site from their first encounters.
BUILDING TRUST
Challenge: Redundant content and unclear messaging weakened user trust and failed to emphasize the company’s commitment to data quality and transparency.
Solution: Applying the design system to the landing and about pages and simplifying messaging created a more professional feel. Clearer data quality details and a more approachable About Us page help build trust in the team and product.
